Today, social media has become a valuable tool for businesses to connect with their audience, promote their products, and drive sales. The shed industry is no exception; social media platforms are a way to reach potential customers and build a loyal following. However, if you are going to make the most out of social media marketing for your company, it is essential to understand the dos and don’ts. In this blog, we will guide you through the best practices and common mistakes to avoid when marketing sheds on social media.
The Dos
1. Strategize
Do: Draw up a clear and well-defined social media strategy. Identify your audience, set goals, whether it be to increase brand awareness, drive website traffic, or generate leads, and plan your content accordingly. Remember quality over quantity.
2. Highlight Features
Do: Highlight the best parts of your business or products. Ask yourself, what’s my niche? Highlight that! Show off your sheds, or the behind-the-scenes of getting your buildings on the dealer lot.
3. Engagement
Do: Respond to comments, messages, and mentions. Engage with your followers to create a sense of community and build trust.
4. Ads
Do: Invest in running advertising campaigns. Facebook and Instagram are great platforms for precise audience targeting options to reach potential customers.
5. Analytics
Do: Check social media analytics regularly to understand the type of content your audience engages with the most. This can give you insight into adjusting your strategy if you’re not reaching your goals.
The Don’ts
1. Over Promote
Don’t: Constantly post promotional content. Balance your posts between informational and entertainment. Your content should provide value to your audience.
2. Ignore Negativity
Don’t: Disregard negative comments. Address issues professionally to avoid harming your company’s reputation.
3. Negative Consistency
Don’t: Post inconsistent content. This can lead to a loss of followers and engagement. Stick to a posting schedule and maintain a consistent brand voice.
4. Forget about Analytics
Don’t: Forget to remember your performance metrics. These are crucial when evaluating improvements.
