Digital Marketing Terms Glossary

A descriptive text attribute used in HTML code to provide a textual description of an image on a webpage.

A hyperlink from one website to another, considered as a vote of confidence and credibility for the linked website.

A type of website where individuals or groups regularly publish articles, posts, or content about various topics.

A small piece of data stored on a user’s web browser by a website they visit. It is used to remember specific information about the user or their preferences, allowing the website to provide a more personalized and efficient browsing experience.

It is the standard programming language used to create and structure content on websites and web pages.

A specific and often longer phrase or combination of words that users enter into search engines when looking for something specific.

HTML elements providing information about a web page for search engines, often used for titles and descriptions.

Techniques used to improve the visibility and ranking of a website through external factors such as backlinks and social signals.

Optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

The practice of optimizing a website’s content and structure to improve its visibility in search engine rankings.

It is the address used to access a specific resource or page on the internet.

The process of creating a unique image and identity for a product, service, or company to distinguish it from competitors.

The strategic process of establishing a distinct and unique place for a brand in the minds of its target audience.

A prompt to encourage users to take a specific action, such as subscribing, downloading, or buying.

Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

A strategic approach to planning, creating, and managing content that aligns with the goals and objectives of a business or organization.

Content that remains relevant and valuable over an extended period, driving consistent traffic and engagement.

A customer-centric approach that focuses on attracting potential customers through valuable content and experiences.

A visual representation of data or information designed to make complex concepts easily understandable.

A traditional marketing approach where businesses actively reach out to potential customers through advertising and cold calling.

A performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to their website or products through the affiliate’s marketing efforts.

A metric used to measure the level of interaction and involvement that an audience has with a specific piece of content, such as a social media post or an email campaign.

A word or phrase preceded by the “#” symbol, used to categorize and discover content on social media.

Collaborating with influential individuals on social media to promote products or services.

Monitoring social media platforms for brand mentions, customer feedback, and industry trends.

Analyzing data from social media platforms to assess the effectiveness of marketing efforts.

Measuring interactions (likes, comments, shares) on social media posts to gauge audience interest.

A specific group of people or individuals that a product, service, or message is designed and intended to reach and appeal to.

The percentage of users who click on an ad compared to the total number of impressions.

Additional information added to PPC ads to provide more context and encourage clicks.

The amount an advertiser pays for each click on their ad in a PPC campaign.

The predicted net profit attributed to the entire future relationship with a customer.

The number of times an ad is displayed on a web page.

A hyperlink on a webpage that directs users to another website or web page outside of the current domain.

An advertising model where advertisers pay a fee each time their ad is clicked, often used in search engine advertising.

A digital marketing strategy that involves promoting websites and increasing their visibility on search engine results pages through paid advertisements.

Automated emails sent to subscribers based on specific triggers or actions.

The process of automatically sorting and organizing incoming emails based on predefined criteria.

An interactive element that allows users to submit information or input data directly on the website.

The percentage of email recipients who open a specific email.

Dividing an email list into smaller groups based on specific criteria to send targeted content.

Comparing two variations of a webpage or element to determine which one performs better.

The percentage of visitors who complete the desired action on a website, such as making a purchase or filling out a form.

The use of technology and strategies to manage and analyze customer interactions and improve customer retention.

A popup displayed when a user is about to leave a website to retain their attention or offer an incentive.

A visual representation of user behavior on a webpage, showing which areas receive the most attention.

Quantifiable metrics used to measure the success and effectiveness of marketing efforts.

A dedicated web page designed to capture leads or drive conversions.

A measure of the profitability of a marketing campaign, calculated by comparing the cost to the revenue generated.

A set of rules and tools that allows different software applications to communicate and work together.

The percentage of visitors who leave a website after viewing only one page.

The ratio of clicks to impressions in digital advertising.

Monitoring and measuring specific actions completed by users, such as form submissions or purchases.

A web analytics service by Google that tracks and reports website traffic and user behavior.

The process of gathering and analyzing information about the market, competitors, and customer preferences.

Tags added to URLs to track the source, medium, and campaign of website traffic.

The overall experience and perception that a user has while interacting with a product, service, or system, especially digital interfaces such as websites, applications, or software.

The visual and interactive elements that users interact with when using a digital product or software application.