Navigating Instagram’s algorithm can be tricky, but using the right hashtag strategies can significantly boost your chances of going viral. Here’s how to maximize your reach!
Strategy 1: The Perfect Number of Hashtags
Aim for 8-12 well-chosen hashtags. Don’t just pick random ones; Instagram uses hashtags to determine who should see your content. Use Instagram’s new search feature to identify specific hashtags relevant to your niche. This targeted approach will enhance your visibility and attract the right audience.
Strategy 2: Avoid Banned Hashtags
Using 5-7 hashtags can also be effective, but be cautious! Avoid banned hashtags, as they can lead to your post being shut down, even if it’s top-notch content. Focus on larger, niche-specific hashtags—80% should be highly relevant, while 20% can be more general. This strategy will help you expand your reach without compromising your post’s effectiveness.
Strategy 3: Prioritize Shares
The current Instagram algorithm favors shares over likes. To go viral, your shares should equal or exceed your likes. Content that’s funny, surprising, or educational tends to get shared the most. If humor isn’t your niche, consider creating memes or sharing breaking news relevant to your audience.
By strategically selecting hashtags and focusing on shareable content, you can enhance your engagement and increase your chances of going viral on Instagram!
